Before Joe Omaidi ever touched SAP, he was deep in the real work—on the operations side of asset management. He wasn’t handed a systems role fresh out of university. He earned his way there—through decades in the trenches, managing assets, teams, and expectations.
“Even now, what I’m doing is an amalgamation of ERP, systems, and hands-on asset management. I’ve always had the ability to switch depending on what’s needed at the moment.”
That ability—to flex between strategy and day-to-day operations—is rare. But what truly sets Joe apart isn’t technical knowledge. It’s perspective.
The Truth About Systems (That Few Will Say Out Loud)
When you’ve been in asset management as long as Joe has, you develop a kind of radar. You can spot when a system is overbuilt, or when a solution is designed to impress rather than actually solve.
“You can spend countless hours building a Ferrari when all your users need is a Commodore.”
It’s blunt. It’s honest. And it’s exactly what many teams need to hear. Joe understands that end users are often left behind in the shiny promises of transformation. He brings them back into the centre of the conversation—not as an afterthought, but as the very reason the system exists.
The Netflix Series Title? “Unless You’re a Dummy”
If Joe’s career were a Netflix series, he’d name it after a quirky old show—“Unless You’re a Dummy.” Why? Because it’s not about flashy credentials. It’s about entering a new world with humility, empathy, and a focus on people.
“It’s about someone entering an industry completely new to them, and instead of focusing on the traditional path, they get there by showing care—looking after the team and the people.”
That’s how Joe leads. That’s how he builds systems. And that’s how he’s built trust across industries—by caring more about the person using the platform than the platform itself.
Advice for Newcomers in ERP
Joe doesn’t romanticise ERP. He respects it. But he knows it only works if you start with the right question: Who are we building this for? “Always be mindful of who the target audience is.” It’s simple advice, but one that could prevent countless failed implementations and user frustrations.
For Joe, empathy isn’t a buzzword. It’s a strategy—and a way of life.
Outside Work: Food, Family, Travel, Sport
When he’s not improving systems or mentoring teams, Joe’s living a life steeped in joy and presence. He’s a dad, a sports lover, a curious traveller, and a devoted foodie—though he’ll modestly admit he’s more of an eater than a cook.
“You’ve certainly given me food for thought,” Joe said after being asked to reflect on his passions. “It was a good excuse for me to relive a lot of my memories from previous photos.”
There’s a tenderness in the way Joe talks about his family. A pride in the way he shares photos from trips and games. He doesn’t say much about himself directly—but his life tells the story: he values connection, experience, and being fully present, whether that’s at a footy match or around a table of food with loved ones.
It’s that same spirit he brings to work. Quiet care. Consistent effort. A focus on what really matters.
Still Learning, Still Listening
Now working as Manager – Asset Management at Enco Group, Joe blends process optimisation with systems consulting. But he never forgets what it’s like to be the person in the field—waiting on a solution that actually works. He still listens. He still learns. And he still shows up with the kind of leadership that puts people first—always.
Connect with Joe on LinkedIn
